UBISOFT

Context

Following the redesign of their online store, e-commerce became their largest sales channel with revenue multiplied by 6 between 2016 and 2019. However, this growth curve was slowing down due to increasingly fierce competition. The ambition was therefore to facilitate the shopping experience by offering users a new payment method: “The wallet”

It had to be simple, fast, accessible across the entire ecosystem (website, launcher, and in-game) and offer rewards.

My role was to:

• Identify and formalize key user journeys for the future wallet

• Create wireframes

• Support UI Designers during design creation

Identify key journeys

Co-design workshops with client teams

To fully understand the needs, constraints, and also capture ideas from our video game specialist clients, we started by organizing various co-design workshops.

I was responsible for preparing and facilitating these workshops.

Identification of rewards related to wallet usage

Formalize key journeys

Following these workshops, I began working on the identified key journeys. The objective was to align all teams on wallet-related journeys before moving on to wireframe creation.

Zoning

With key journeys validated, I formalized the zoning of different pages. The objective was to align teams on the content and information architecture of each page.

Wireframes

To help our clients better visualize how the wallet would look in their ecosystem, I chose to use existing mockups created by UI Designers, to modify them and add wallet elements.